Cookie Policy
How Letlilo uses cookies and similar technologies
Effective Date: May 18, 2025
Last Updated: July 27, 2025
This Cookie Policy explains how Letlilo ("we", "us", or "our") uses cookies and similar technologies when you visit our website, letlilo.com (the "Website"). It sets out what these technologies are, why we use them, and how you can manage or withdraw your consent.
What Are Cookies?
Cookies are small text files that are downloaded to your device when you visit a website. They help websites function effectively and provide useful information to website owners.
Cookies may be set by us (known as first-party cookies) or by third parties (known as third-party cookies) to deliver additional features or services such as analytics, social media, and advertising.
How We Use Cookies
We use cookies to:
- Enable essential functions of the Website
- Understand how visitors use our site
- Improve performance and functionality
- Provide you with tailored content and advertising
We will never place cookies (except strictly necessary ones) on your device without your explicit consent.
Types of Cookies We Use
| Type | Purpose |
|---|---|
| Strictly Necessary Cookies | Required for basic website functions, such as security, page navigation, and access to secure areas. These cannot be switched off. |
| Performance Cookies | Collect aggregated data about how visitors use our site (e.g. which pages are visited most often). Used to improve performance. |
| Functionality Cookies | Remember your preferences and choices (e.g. region, language). Improve personalisation. |
| Marketing Cookies | Track browsing activity to display relevant ads and content. Also used to limit how often you see an advert and measure campaign success. |
Detailed Cookie List
Below is a table of the specific cookies used on our site. This list may change periodically as we update or remove cookies.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Analytics tracking (Google Analytics) | Performance | 2 years | |
| cookieConsent | Letlilo | Stores your cookie preferences | Strictly Necessary | 1 year |
| fbp | Ad personalisation (Facebook Pixel) | Marketing | 3 months |
A full, regularly updated cookie list is available via our Cookie Consent Manager.
Consent and Control
When you visit our Website for the first time, a cookie banner will appear requesting your consent for non-essential cookies. You can:
- Accept all cookies
- Reject all non-essential cookies
- Customise your preferences by category
Once you've made a choice, you can change or withdraw consent at any time via our "Manage Cookie Settings" link located at the bottom of every page.
Your browser may also allow you to manage cookies manually. For details, consult your browser's help section.
Legal Basis for Processing (UK GDPR)
Our use of strictly necessary cookies is based on our legitimate interests in ensuring the Website functions securely and effectively. For all other cookies, we rely on your consent, as required under PECR and UK GDPR.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies or applicable laws. Please review this policy periodically for the latest information.
The "Last Updated" date at the top of this page indicates when it was last revised.
Contact Us
If you have any questions or concerns about this Cookie Policy or our use of cookies, you can contact us at:
Email: support@letlilo.com
Letlilo
Highfield House, Congleton Road
Stoke-on-Trent, Staffordshire, ST7 3SY